Massages and coffee trucks: How CBD brands use experiential marketing to drive brand awareness

(This is an abridged version of a story that appears in the January issue of Marijuana Business Magazine.) Looking to stand out in a sea of competition, CBD companies are committing themselves to experiential strategies to create memorable experiences for consumers. One manufacturer, Stratos, hosted a partners’ massage class designed to promote its CBD-infused salves. During […]

As USDA comments close, 30 states face law changes, group warns

As the U.S. Department of Agriculture (USDA) closes an extended public-comment period on its national hemp regulations Wednesday, the agency’s state-level counterparts are warning that the young industry will be harmed if changes aren’t made. The National Association of State Departments of Agriculture wrote in an open letter that the interim final rule released by […]

Sale of hemp tea in Germany leads to probation for store owners

A German court has sentenced the operators of hemp retail shop Hanfbar to several months on probation for selling hemp tea. The judge ruled that the tea is banned by the Germany Narcotics Law, Braunschweiger Zeitung reported. Business partners Marcel Kaine and Bardia Hatefi will serve nine and seven months on probation, respectively, for selling hemp flower […]

NORML Releases 2020 Gubernatorial Scorecard

NORML has released its 2020 Gubernatorial Scorecard. This extensive database assigns a letter grade ‘A’ through ‘F’ to states’ governors based upon their comments and voting records in 2019 specific to matters of marijuana policy.

Delaware, Nebraska, Texas win USDA hemp approval

Delaware, Nebraska and Texas are the latest states to win federal approval for their plans to regulate hemp in 2020. Four American Indian tribes also were greenlighted Monday by the U.S. Department of Agriculture (USDA). The states join Louisiana, Ohio and New Jersey with federal permission to take the lead in overseeing hemp in 2020. […]

CBD user data? There’s an app for that, and the results are headed to FDA

A cannabis industry-focused health and wellness research company is leading an industry-sponsored liver-toxicity study to deliver aggregated, “real-world experience” data that will help answer federal health officials’ safety concerns about consumer use of CBD. After a December meeting with federal officials responsible for regulating CBD in which ValidCare presented initial consumer-experience data collected through its […]

‘Baffling’ smokable hemp ban in Indiana moves to federal appeals court

Indiana is making a “baffling” argument against smokable hemp as it tries to revive a ban ruled unconstitutional, a group of hemp wholesalers and retailers told a federal appeals court that’s been asked to intervene in the case. The Midwest Hemp Council and seven Indiana hemp wholesalers are challenging the state’s attempt to revive a smokable hemp […]

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