(This is an abridged version of a story that appears in the March issue of Marijuana Business Magazine.)
CBD is currently the fastest-growing segment in the cannabis industry, with new companies jumping into the market almost daily and retailers from big-box chains to mom-and-pops eager to stock their shelves with the hot, in-demand products.
But with the U.S. Food and Drug Administration prohibiting CBD companies from making claims about their products’ wellness properties, it hasn’t been easy for brands to set themselves apart through marketing while remaining in compliance with federal authorities.
Still, some CBD brands have figured out how to promote their products and gain consumer trust without taking risks that could harm their businesses by employing three strategies:
- Obtaining production certifications.
- Promoting full product transparency.
- Educating retail associates and consumers with demonstrations.
To read more about marketing CBD, click here.
