A Colombian company has inked a deal to put its CBD skincare product line on the shelves of hundreds of drug stores across Spain.
Khiron Life Sciences reached the deal with cosmetics distributor Red Yellow Red to bring its Kuida CBD product line to 2,350 stores across four distributor groups, according to a statement released last week.
The deal represents access to a combined 20,000 stores in Spain and Portugal.
“Red Yellow Red have a large and compelling distribution network, and a robust sales and education program that aligns with our proven market entry approach to help more consumers integrate Kuida into their daily skincare regimen,” Tejinder Virk, the president of Khiron Europe, said in the statement.
As part of the deal, Red Yellow Red will train retail staff on the current Kuida portfolio and CBD.
Khiron Life Sciences has its core operations in Latin America and operational activity in Europe and North America. It operates in Mexico, Peru, Uruguay, Brazil, UK, Spain and Germany.
