Oral hygiene giant Colgate Palmolive is joining the ranks of major U.S. companies entering the hemp and CBD space, with one of its soon-to-be brands launching a line of cannabidiol-containing toothpastes, mouthwashes and lip balms.
Hello Products, an oral care brand based in New Jersey, launched its seven-product CBD line earlier this week, CosmeticsDesign reported. Founded by Craig Dubitsky in 2012, the company has products in more than 44,000 U.S. retail locations.
Hello Products’ CBD line consists of three toothpastes, two mouthwashes and two lip balms. All contain broad spectrum hemp oil and hemp extract from hemp grown by U.S.-based partner farms and were available at 1,190 Ulta Beauty stores beginning on Feb. 1, the company said in a statement.
Last month, Colgate announced it agreed to aquire the “naturally friendly” brand, citing its “strong appeal among younger consumers and across broad segments.”
“With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success,” Colgate President and CEO Noel Wallace said in a statement on January 23.
The Hello Products acquisition was a stock-and-cash deal and was expected to close no later than February 2020, Colgate said. No other details about the deal were announced.
Colgate Palmolive trades on the New York Stock Exchange as CL.
